How many times have it happened to you that while you were shopping for groceries or more, you have ended up buying more things than you are required, especially the things that were not even in the list. But what exactly happened or got us intrigued in the first place? Was it the irresistible discount offers on the product? Colourful packaging? Cute graphics? Whatever the reason might be there is one thing that we all…"How to differentiate your packaging in a competitive market?"