In recent years advanced media distribution technologies have given us a ‘personalized’ TV viewing experience, be it HDTV, Web TV, IPTV, or streaming on TV or mobile phones. Of these distribution technologies, IPTV has been remarkably successful, reaching $40 billion market value in 2019. This growth was driven by big streaming providers like Amazon, Netflix, Hulu, which used a variety of monetizing methods for the rich content they offered. By 2026 IPTV channels should expect…
