Trust – the foundation of any relation, either personal or professional. And when we talk about professional relations like brand and customer, trust becomes the most impactful tool, as it helps you convert your customers into loyal customers and helps you convert potential customers into your customer.
Now, questions how potential customers trust a new brand? – Answer is simple by knowing about the brand from previous customers and users. It might be hard to believe, but more than 90% of customers read online reviews before purchasing and product.
The Internet provides various platforms where users can express their opinion about a brand and product. But when we talk about online review, the first platform that comes in our mind are Google Reviews. It has earned such trust that it has become the first destination for reviews for customers while businesses are opting to embed Google reviews on the website.
Google reviews have emerged as the most popular and trustworthy review platform. Still, two other platforms deserve the same spotlight as they provide reliable reviews – these platforms are Yelp reviews and Facebook reviews.
Considering WordPress powers around 64 million websites, you will find simple ways to embed online reviews on your WordPress website in this blog. We will be taking 3 platforms – Google Reviews, Yelps Reviews, and Facebook Reviews, as they are the most popular and trustworthy platforms on the internet.
Adding Reviews to the WordPress Website
If you are working with WordPress, then surely you will be aware of WordPress plugins. WordPress plugins to extend and expand the functionality of your website and make them engaging and attractive. Apart from plugins, many tools are compatible with WordPress and help you embed reviews on your website. Here we will be discussing some simple ways to add reviews from these platforms.
1. Google Reviews
As mentioned earlier, Google reviews are the most trusted review platform. There are majorly three ways to embed Google reviews on the website. First, you have the option of manually adding the reviews on the website by copying and pasting the embedding code on your website. Still, it is a time-consuming process, as you have to select the reviews and add them to your website manually.
Secondly, you can use Google Reviews WordPress plugin. Many plugins are available on the WordPress App store that helps you embed Google reviews on your website easily.
Third, and one of the most common ways is by using tools like social media aggregators. Social media aggregators help you gather social media feeds from various social media websites and display them beautifully on your website. Social media aggregators such as Tagembed provide a dedicated Google review widget that displays the google review from your Google My Business Account. The tool also allows you to personalize your widget and match it with your website’s style, here you can change font size, font style, background, and more. Moreover, you don’t even need to manually track all the reviews, as soon as a customer posts a review on the platform, your feed will display it automatically. There is no need to refresh the feed manually.
2. Yelp Reviews
Yelp is one of the most popular review websites. People usually write/read reviews about the restaurant, hotels, and salons. But the platform has a lot more than this. It offers the facility to the users to write a review related to any business.
You can easily download plugins from the WordPress App store that provides you with ease to embed the reviews on your website. You can prove your brand’s credibility with these reviews and showcase the public opinion about your brand.
Displaying reviews can be very beneficial as it boosts the brand reputation. Because when you display the reviews, it shows that you are transparent and open to criticism if received. Also, it helps you win the trust of your visitor. Another simple way to adding reviews to your website is by using embedding tools.
3. Facebook Reviews
Facebook is the most popular social media platform and has the most number of users, making it an important platform for reviews. Facebook now allows users to ‘recommend’ or ‘not recommend a business. Thus people are more involved in writing reviews and providing their feedback. And as it has such a huge user base, hence it has opportunities of receiving more reviews.
You embed Facebook reviews using WordPress plugins like Social Media Feeds, which allows you to collect the Facebook reviews and display them beautifully on your website. In addition, the plugin eases the embedding process and provides various other features that make it a useful tool.
Benefits of Displaying Reviews on Your Website
As now you know how to embed reviews on your website, this question might be striking your mind: What benefits does this strategy provide. To convince you to use this strategy, we are listing a few of the major benefits.
- Provides credibility to your brand
- Helps your visitors in their purchase decision
- Creates a review cycle
- Increases the visuals of your website
- Enhances your brand reputation.
Summing It Up
Reviews are very important for the customers and as well as for business. For customers, it helps in their buying decision, whereas, for businesses, it helps them to know the brand reputation in the market and serves them to know if there is any flaw in their product or strategy. While there are many review platforms, businesses prefer to embed Google reviews on the website as it is the most trustworthy source. And now you know how to add reviews to your website, so go ahead and embed reviews on your website and win the trust of your visitors.